Civic Center Conservancy
1410 Grant Street, Suite A301
Denver, Colorado 80203

Civic Center SPARKLES = Success

Downtown Denver Partnership & Civic Center Conservancy
Invest $70,000 in Two-Year Civic Center Park Enhancement Pilot Program


(DENVER) November 15, 2010 – The two-year pilot program informally known as Civic Center SPARKLES lived up to its name.


Beginning in 2009, the Civic Center Conservancy and Downtown Denver Partnership each invested $35,000 in privately raised funds to provide ambassadors and additional maintenance services in Downtown’s Civic Center Park.


The heightened maintenance services – focusing on litter pickup, graffiti removal and spot pressure washing – were in addition to the daily services already provided by the dedicated staff of Denver Parks and Recreation in Civic Center Park. The addition of an Ambassador, like those found on the nearby 16th Street Mall, provided a visible presence to park visitors should they have questions about downtown Denver or other points of interest.


“By complementing the public sector’s efforts in Civic Center Park with private sector investment, we are further committing ourselves to the park’s restoration and reactivation,” said Tami Door, President & CEO of the Downtown Denver Partnership. “This is a critical public space, and well-deserving of extra attention.”


The five-days-a-week pilot project spanned two months in 2009 – September and October – resulting in the collection of 501 bags of trash; removal of 97 graffiti tags and stickers, and interactions with 2,500+ visitors from 23 states and 15 countries. In 2010, the pilot project expanded to five months - May through October - resulting in the collection of 1,615 bags of trash; removal of 354 graffiti tags and stickers, and interactions with 8,900+ visitors from 34 states and 36 countries.


“Located at the crossroads of government, culture, commerce and community, Civic Center belongs to everyone, and it is critical that the community as a whole gets involved in its future,” said Lindy Eichenbaum Lent, Executive Director of the Civic Center Conservancy. “This joint project is just one example of the way that private resources can help make Civic Center the public jewel its founders intended and Denver deserves.”


The Partnership and Conservancy jointly hired the Downtown Denver Business Improvement District (BID) to provide enhanced maintenance and ambassador outreach services throughout the park. The BID currently provides these services for the 120-block district in Downtown Denver.


The Downtown Area Plan, created by the Downtown Denver Partnership and City and adopted by City Council in 2007 as the 20-year vision for the growth of Downtown Denver, specifically cited the need to strengthen Civic Center as an outdoor amenity to attract visitors, residents, workers and students to the park. The Plan noted that enhanced safety and maintenance services were necessary for the park’s success.


Continuation of the Civic Center SPARKLES supplemental maintenance and ambassadorial services program is contingent on the availability of future funding.


# # #


The Downtown Denver Partnership, Inc. is a non-profit business organization that creatively plans, manages and develops Downtown Denver as the unique, diverse, vibrant and economically healthy urban core of the Rocky Mountain region. For more information, visit


Founded in 2004, the Civic Center Conservancy is a 501(c)(3) nonprofit organization dedicated to helping the City and County of Denver restore, enhance and activate downtown Denver’s historic Civic Center Park. For more information, visit