Civic beautification efforts in Denver received a tremendous boost with the election of Robert W. Speer as mayor. From his election in 1904 until his death in 1918, Mayor Speer, through the power of Denver's 1904 home rule charter, would be instrumental in championing civic beauty and public improvements - changing the face of Denver forever.
In his book "The City Beautiful Movement," author William H. Wilson wrote: "(Speer) was a civic idealist who argued that one way to improve humanity was to offer it an uplifting urban environment."
In imagining Civic Center, Mayor Speer once said: “I believe that it will do more than anything else to advertise Denver - attract the tourist, health and home seekers; stimulate civic pride and encourage prosperity to abide with us.”
SOURCE: Denver's Civic Center Park Master Plan (2005)